Marketing to Generation Y
Learn how your product or service can appeal to a Gen Y filled market. |
 |
| Overview: Generation Y is not only 76 million strong they also have buying power and influence in their families' purchases. Is your company aware of the influence and the wallet they have? |
| Results: Learn how to market your service or product to Gen Y. |
| Designed For: This program is for marketing and sales people within an organization. Executives are encouraged to attend to see the trends of these younger consumers. |
| Your Audience will: |
- Realize the influence that Gen Y has on household purchases
- Understand generational trends and which ones to pay attention to
- Learn how to brand your product for market success
- Learn how to think like a Gen Y consumer
|
| Purpose: You will leave this session with ideas on how to better position your product or service for Gen Y consumers. |
