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Selling to Generation Y
Learn how your product or service can appeal to a Gen Y filled market.
Overview: Generation Y is not only 76 million strong they also have buying power and influence in their families purchases. Is your company aware of the influence and the wallet they have?
Results: Learn how to market and sell your service or product to Gen Y.
Designed For: This program is for marketing and sales people within an organization. Product development and R and D are encouraged to attend to see the trends of these younger consumers.
Your Audience will:
  • Realize the influence that Gen Y has on household purchases
  • Understand generational trends and which ones to pay attention to
  • Learn how to brand your product for market success
  • Learn how to think like a Gen Y consumer
Purpose: You will leave this session with ideas on how to better position your product or service for Gen Y consumers.
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"Awesome session Eric! You provided great insight to communicating with Generation X and Y. I am going over our company's messages to make sure they are real and original."
Aimee Newman
Business Development Manager for Mark Sanborn

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